With Colorful, Personalized Print and Mail Projects, you can Realize:
Personalized print and mail are only limited by the data collected on each of your contacts. Any stored information in your database can be used to completely customize communications to each person (name, birthday, service dates, last purchase, etc.).
Studies show that contacts respond best to timely, relevant information tailored to meet their specific needs. Personalized postcards are more likely to be read, acted upon, and saved.
Personalized printing—also known as variable data printing (VDP)—is a proven marketing technique with measurable payback. In our experience—with actual results you can see—we believe that you can’t afford not to have personalized printing as part of your business strategy.
Trump your competition by partnering with Moonlight BPO, a leader in personalization marketing. We’ll guide you through the process with specialized software that will reduce the amount of your direct mail going into the waste bin and keep it in the hands of your valuable prospects and customers.
Personalized data and graphics are the key for a successful direct marketing campaign.
You probably know that a typical response rate on generic direct mail is 3-5%. But did you know that when you print personalized information in one or more places on your direct mail, you’ll get more people to call you faster? It’s true! Personalized printing produces 34% higher response rates that come in to you 35% faster!
Your customer retention rates can increase by almost 50% because you’re treating them like you know them personally. Personalized print—with the name, address, and other data unique to each prospect or customer—makes them feel special, important, and best of all... more likely to take action.